Before the project began, Nicosia IVF Centre lacked an online platform to showcase their services and offerings. This absence of an online presence made it difficult for potential clients, particularly those outside of Cyprus, to find and connect with the clinic. The inability to make online bookings and view available services was negatively impacting their sales process and overall client outreach.
To address these challenges, a comprehensive website was designed and developed for Nicosia IVF Centre. The solution involved several key steps:
Research and Analysis: Analysing current IVF websites in Cyprus to identify common flaws and opportunities for improvement.
Design Phase: Creating a wireframe design that aligns with the branding of Nicosia IVF Centre. This design was reviewed and approved by stakeholders.
Development Phase:
Front-End Development: Building an intuitive, user-friendly interface in both English and Turkish to cater to their diverse client base.
Back-End Development: Developing the functionality to support smooth operations, including an integrated CMS module for managing blog posts and homepage slides.
Deployment: Ensuring the right infrastructure was in place for a seamless deployment, managed by the DevOps team.
The project involved key members from the team, including the Lead UI Designer, Front-End Developer, Back-End Developer, and DevOps team.
The newly developed website brought immediate benefits to Nicosia IVF Centre:
Increased Visibility: Prospects were able to easily find the clinic online and access a full brochure of their services.
Higher Booking Rates: The number of bookings from international customers increased significantly due to the easy-to-use online platform, streamlining the sales process.
This project successfully transformed Nicosia IVF Centre’s online presence, making their services more accessible and boosting their client acquisition.
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